Here’s good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.Optimize is an A/B testing and personalization tool that makes it easy to see which changes … Read more
Amid rising inflation and market fluctuations, independent insurance agencies keep on finding themselves grappling with intensified challenges stemming from a continuous cycle of economic uncertainties, geopolitical headwinds, environmental challenges, and capital constraints. These challenges can be squeezing profits. But opportunities exist as well. These new challenges call for new capabilities but also opportunities for growth. … Read more
Successful sales go beyond just closing a single deal. It involves building strong, long-lasting relationships with clients that provide mutual benefits over time. Technological solutions like AMSs and CRM software can be valuable tools in this process. These applications help you manage and nurture client relationships effectively, leading to better retention and growth opportunities for both … Read more
Insurance agencies once focused primarily on assessing risks, underwriting policies, and managing claims. However, the landscape has shifted dramatically. Today, agencies face an equally critical challenge: customer retention. With customers having numerous options and the ability to switch providers easily, the stakes are higher than ever. This shift in focus is driven by the realization that … Read more
Let’s talk about something that’s been a game-changer for the insurers today e-signatures. Remember the days when getting a policy signed meant printing out reams of paper, playing phone tag with clients, and praying that the postal service wouldn’t lose your important documents? Well, those days are going the way of the fax machine, thanks to … Read more
New updates are coming to Google TV devices starting today — including the new Google TV Streamer, available on September 24. From new ways to find what to watch to new ways to control your smart home, here’s a look at everything we’re launching in the coming weeks. Control your smart home with Google TV With the new … Read more
My summer is coming to an end, which means I’m wrapping up my hiking and backpacking trips. But I’m happy to report that I got out on the trail multiple times, enough to tide me over for a couple months at least! Better yet, I took my new Pixel 9 Pro with me and captured … Read more
Whether you’re perusing your syllabi, decorating your classroom or touring your child’s campus, back-to-school season can bring lots of excitement, and maybe a little stress, too. As three of my four kids head off to school this week, I wanted to share some of the new Google features and AI tools that can help us … Read more
Nicole Marinello had just started her education career when she joined the first pilot of Google Classroom in October 2013. Teaching English at a prep school in Brooklyn, New York, she used to lug three heavy bags of paper, books and folders to school every morning, and spend 45 minutes every day printing and collating … Read more
The Google TV Streamer is officially on shelves tomorrow for $99.99. Our all-new, 4K media streaming device is designed for you to enjoy your favorite movies and TV shows and control your compatible smart home devices. Here’s a look at five of its helpful features that let you easily find the content you want to watch, set the scene … Read more
