3 predictions for AI in healthcare in 2024

In 2023 generative artificial intelligence (gen AI) surprised, challenged and inspired the healthcare industry. We previewed and launched some tools to help healthcare organizations build solutions with gen AI that assist caregivers including MedLM, a family of foundation models fine-tuned for healthcare industry use cases, and Vertex AI Search for healthcare, designed to help find the right … Read more

4 principles to guide AI in supporting mental health

Mental health disorders are a pressing issue where one in every two people globally will develop a mental health condition at some point1. Unfortunately, far too few people have access to high-quality mental healthcare. As a psychologist, I’ve seen this chasm between demand and supply result in people falling through the cracks with devastating outcomes. … Read more

Drive better performance by upgrading Video Action Campaigns to Demand Gen

Consumers today expect multi-format content experiences as they research, compare and buy new products and services. To help advertisers capture emerging demand and drive growth, we’re bringing the best of Video Action Campaigns and Demand Gen together. Starting in Q2 2025, Video Action Campaigns, also known as video conversion campaigns, will be upgraded to Demand Gen … Read more

Simpler data privacy for advertisers with confidential matching

As platform and regulatory changes continue to evolve, it’s more important than ever to continue building trust with your customers while respecting their privacy. Technologies like confidential computing, which use special software and hardware known as Trusted Execution Environments (TEEs), unlock new ways for businesses to use their first-party data to reach customers and measure the … Read more